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2017 Toyota Prius Prime

For nearly two decades, the Toyota Prius has dominated the hybrid market thanks to its well-rounded, versatile nature and ability to save drivers more money at the tank without paying too much up front, Now, the 2017 Toyota Prius Prime is bringing even more fuel-saving technology to the table thanks to its sophisticated plug-in hybrid powertrain. Take a tour of this exciting new addition to the fuel-efficient Toyota hybrid lineup. If you like what you find, then take the trip from Schaumburg, Elgin, Elmhurst, or Aurora to check out the Prius Prime at Toyota of Naperville.


2017 Toyota Prime Advanced


On top of its already accessible pricing, the 2017 Toyota Prius Prime is eligible for a $4,500 federal tax credit thanks to its status as a fuel-efficient plug-in hybrid.

  • Plus: MSRP from $27,100*
  • Premium: MSRP from $28,800*
  • Advanced: MSRP from $33,100*
2017 Toyota Prime ext

Exterior Design

When driving around town, you’ll stand out from the pack in the 2017 Toyota Prius Prime. This model features efficient LED headlights, DRLs, turn signals, and dynamic taillights that wrap around the side. You’ll get 15-inch alloy wheels with dual-toned aero covers, as well as distinctive front and rear end lines. In addition to the other Prius colors, this model can be purchased with Titanium Glow or Blue Magnetism exterior colors as well. A lightweight carbon fiber hatch and aluminum hood help decrease weight to increase efficiency.

Trims and Features

Every trim in the Toyota Prius Prime lineup gives you access to an impressive array of advanced features that are sure to make driving and riding easier, safer, and more comfortable.

  • Plus: Toyota put safety at the forefront with the Prius Prime, with even the base model coming standard with the Toytoa Safety Sense P package. This includes a Pre-Collision System, Lane Departure Alert , Auto High Beams, and Full-Speed Range Dynamic Radar Cruise Control. You’ll also get standard heated front seats, a remote air conditioning system, a tire repair kit, and a three-year roadside assistance program.
  • Premium: Upgrade to the mid-level trim, and you’ll get an 11.6-inch HD multimedia touchscreen interface, a Qi wireless smartphone charging station, SofTex leatherette upholstery, a power driver’s seat, and keyless entry and start.
  • Advanced: The topmost trim in the lineup adds even more safety to the mix, including rain-sensing wipers, LED foglights, an Intelligent Parking Assist system, a head-up display, Prius Prime Apps & Safety Connect, and blind spot monitoring with rear cross traffic alerts. Other perks include a HomeLink® receiver and a 10-speaker JBL stereo system.

Driver in 2017 Toyota Prime

Fuel Economy & Drive Range

The 2017 Toyota Prius Prime is the first plug-in hybrid version of the Prius to hit the market. Unlike other hybrid models, a plug-in hybrid runs on electric power alone, engaging the traditional engine only when electric range has run out. The Prius Prime includes a 1.8L four-cylinder engine, an electric motor system, and an Electronic Continuously Variable Transmission.

These combine to deliver best-in-class overall efficiency, including Toyota’s projected class-leading 124 MPGe, projected class-leading 54 mpg combined city/highway with the gasoline engine engaged, an EV Mode driving range of 25 miles, and projected class-leading total driving range of 640 miles. On top of that, the EV system will complete a full charge in around 2.1 hours with a 240-volt outlet or 5.5 hours with a 120-volt outlet.

2017 Toyota Prime interior


The 2017 Toyota Prius Prime maintains the hatchback profile of the Prius. It has standard seating for five and a split-folding rear seat that gives you easy access to more cargo room. In fact, this model boasts best-in-class cargo room to satisfy all your storage needs. The ergonomics of the Prius Prime emphasize convenience, and style. Comfort highlights include available heated front seats and a heated steering wheel. In terms of tech, the top two trims give you media access via an 11.6-inch HD touchscreen interface with intuitive swiping responses. Meanwhile, the Advanced trim gets you an Eco Dashboard monitor, a Charge Station Map, a Vehicle Finder App, and a Remote Climate Control feature.

Get Ready for the Release of the 2017 Toyota Prius Prime

Whether you’re ready to get a new plug-in hybrid or you just want to experience one on the road, you’re invited to take the trip from Schaumburg, Elgin, Elmhurst, or Aurora to Toyota of Naperville. You can contact us if you have any questions about the all-new 2017 Toyota Prius Prime or any other models in our lineup.


*Manufacturer’s Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $865 for Cars, $940 for Small/Light Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, 4Runner, Tacoma and Venza), $1195 for Large Trucks (Tundra), and $1095 for Large SUVs (Sequoia and Land Cruiser). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota’s charge for these services is called the “Delivery, Processing and Handling Fee” and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota’s overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. Actual dealer price will vary. Actual dealer document fee may vary.

Toyota of Naperville 41.7758778, -88.1841868.