Toyota entering Super Bowl advertising fray
2016 Toyota Prius Super Bowl Ad
The 2016 Toyota Prius is one of the most heavily anticipated new vehicles of the automaker’s roster. Even with everything we already know about it, there is still plenty of buzz and desire for more. Toyota will be stoking that fire during the biggest day in advertising, with a brand new Toyota Prius ad during Super Bowl 50. The confluence of one of Toyota’s most popular vehicles and one of the most watched television days of the year isn’t a coincidence. Changes made to the new Prius are on a level that can only be handled on the highest levels, which is why Toyota is investing in the rather expensive air time.
This year’s big game isn’t the first time Toyota has ventured into the high-dollar advertising world. Last year, the company produced a few commercials following current and former NFL players talking about how their fathers impacted them and how they impact their kids. Overall, it was one of the ads that had a tight hold on our heart strings. The NFL starts that were featured in the commercial series were Kurt Warner, LaVar Arrington, Fred Jackson and DeMarcus Ware.
In 2014, Toyota had a bit more fun with its series of Super Bowl commercials. This ground featured actor Terry Crews, who may actually be in everything, and a group of The Muppets going on an adventure. Gonzo, Animal and Rowlff were among the headlines for the Muppets appearing in the ad. During that year, Toyota was able to go toe-to-to with historic advertising leader Anheuser-Busch.
There is a chance Toyota will leak a preview of its upcoming ad. If they do, you can watch it on the Toyota of Naperville Blog. For more information about the 2016 Toyota Prius, contact a Toyota of Naperville sales professional today.