Our Buyers Spoke and Toyota Listened

By emarketing | Posted in New Toyota Specials on Friday, October 15th, 2010 at 12:05 am
2011 Scion tC
2011 Toyota Avalon

The 2011 Toyota Avalon

Responding to customer feedback, Toyota announced earlier this month that new Toyota and Scion vehicles would come standard with Toyota Care and Scion Service Boost. The services cover normal, factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

The move is a first for a full-line manufacturer and comes after an early experiment in offering the program proved popular with customers. As part of a seasonal sales program in the Spring, Toyota launched the program on a limited basis to rave reviews. In a press release, the company said it found that 73 percent of customers said it improved their confidence in Toyota. That led the company to make the plan standard on all new vehicles.

“The two complimentary maintenance plans were developed to help improve overall cost of ownership and provide invaluable peace of mind for our customers,” Toyota Division group VP and General Manager Bob Carter said. “The new programs were inspired by owner feedback and once again reflect how Toyota listens to its customers.”

The Toyota and Scion maintenance plans cover normal factory-recommended maintenance as described in vehicle owners’ manuals. The plans cover oil and filter changes, tire rotations, and chassis lubrication. the plans also cover a 19-point inspection and provide 24-hour roadside assistance. In its press release, Toyota says this covers such events as lockout protection, flat tires, towing, and jump starts.

For more information on this and the many other benefits of Toyota ownership, stop by Toyota of Naperville.

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